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5 Steps For Hairstylists To Attract And Fill Their Chair With Dream Clients


Fill your chair with dream clients

Is your salon chair filled with great clients? You know, the clients who you love working on. The ones who are respectful of your time and are grateful for your amazing services. They don’t complain about your prices and they tip well. And some of them refer other dream clients to you.


Or do you have more clients that fall under the “difficult” client category? The clients who are high maintenance, never seem satisfied, don’t respect your time, and who are consistently trying to get discounts? They are the ones you don’t even want them to refer their friends for fear they will have the same demanding traits.


Of course, we all have a few of those cringe-worthy clients but if you have more of them that fall into the problematic category than great clients, it’s definitely time to reassess the situation.



It Can Happen To Any Of Us


Cara barely arrived at the salon in time to prepare her station for her first client…again. She wasn’t going in early like she normally did because she had this underlying sense of dread. She couldn’t quite pinpoint the reason but it was definitely impacting her usual excitement to be in the salon.


Her schedule was consistently full and while she had some really great clients, she noticed she had recently accumulated more of the difficult ones. And it was sucking the energy out of her.

rude female client

She tried to rationalize that she was just being too sensitive and told herself to be grateful that she had a decent business but her joy, and her sense of satisfaction in her work, had definitely dropped.


Later that day, Cara met her friend Rika for happy hour. Rika could tell something was bothering Cara so she asked if she wanted to share what was going on.


At first, Cara held back because she didn’t want to seem ungrateful or sound like she was complaining but as the conversation went on, Cara finally blurted out, “It seems like all my new clients are awful, and I don’t know what to do about it!”


Rika was surprised by Cara’s announcement. She always thought of Cara as someone who was confident and in charge. In fact, she envied Cara’s ability to grow her business with such ease.


But the truth was very different than Rika’s perception. Cara was confident and in charge at one point in her career but somewhere along the way, doubts crept in and began chipping away at her self-esteem. And she found herself attracting clients that weren’t right for her, creating a vicious circle.


Assessing Your Client List


Let’s be real. This is YOUR business. You’re the boss. And if you don’t like a client, you have permission to fire them! The negativity they are causing is affecting you and it will chip away at your self-esteem just like Cara’s situation.


By releasing them, you are freeing up emotional and physical space to attract your Dream Clients. The clients that energize you and remind you why you got into this business in the first place.


When you’re surrounded by Dream Clients, you’ll attract even more Dream Clients - it’s what is called the Law of Attraction. The theory is that “like attracts like,” meaning our energy and thoughts, whether they are positive or negative, will attract the same energy into our lives.


So how do you find more Dream Clients?


First, you’ll need to work on increasing your confidence. As your confidence grows, you’ll gain more courage to set stronger boundaries with the problem clients. Some of them will comply and the relationship may improve. But if they continue to wear you down, you’ll have to let them go. Your confidence will give you the courage to boldly refuse to book them.


Now you can focus on the good stuff – finding those Dream Clients.


How To Attract Your Dream Clients


Let me share 5 steps to attracting your Dream Clients and filling your chair with people you enjoy working with.


1. Identify your Dream Client.


Take some time with this. Really dig deep and write out all the characteristics and values of your absolute favorite client. Get as specific as you can.


Visualize an entire day with the dreamiest clients in your chair. How does that look? How does it feel?


Did you feel a sense of relief and your shoulders dropped as you let go of all the built up tension?


When you define exactly who you want to serve, you’re entire branding and marketing strategy will become clear. You’ll know who you’re looking for so now you can focus on attracting them.


It can be helpful to name your Dream Client and think of that one person when you’re doing the next steps below.


2. Build your brand to attract your Dream Client.


If you’ve already created your brand but you’re not attracting your ideal clients, take some time to reassess. Look at it with fresh eyes and see if your brand – your vibe, your colors, your logo, your marketing, your appearance – is it in alignment with the Dream Clients you want to attract?


If it’s not, update your brand. It’s okay to rebrand. Successful businesses do it all the time. That’s what keeps them relevant.


While you’re creating your brand or rebrand, keep your Dream Client first and foremost in your mind. Would the vibe you’re considering attract them?


You wouldn’t create a wild and bold vibe if your Dream Client had a softer, more classic style. Or the other way around.


3. Optimize your online presence.


How do your social media posts look? Do they align with your Dream Client? If not, spend some time setting up a social media strategy that speaks to the clients you want in your chair.


Your time is best spent focusing on one or two social media platforms. It’s better to have one or two great social media accounts with lots of engagement that attracts your Dream Clients rather than trying to manage a bunch of time-sucking platforms that are lackluster and generic.


Pro Tip: When you’re making your posts and videos, create them as if they are exclusively for your Dream Client. Your posts will resonate with the exact clients you are looking for because they’ll feel like you are talking directly to them.


Do you have a website? If not, create one. There are several simple and low-cost or no-cost website platforms available. Make sure it has all your updated contact information and it speaks to your Dream Clients.


Are you using the power of Google? You can set up a free Google My Business account to drive traffic to your website when someone is searching for a hairstylist in your area. Be sure to set it up with your Dream Clients in mind. You can use the same strategy for Yelp and other free online directories.


There are so many free and low cost online tools available. Don’t overlook these opportunities!


4. Find your Dream Clients.